Happy World Water Day!

Today is World Water Day and I thought I'd celebrate by sharing what I've been doing to try and join this movement to reclaim our planet.  It may sound a bit dramatic, I know, but every day new statistics show us how unsustainable our society has become.  For example, 200,000,000,000 (that's 200 BILLION) bottles of water are consumed globally every year.  Still, all it takes is a little thoughtfulness on the part of consumers to change this picture.  If we demand sustainable industry, we'll get it.

I started a twitter account (http://twitter.com/adam_n_fraser), some months ago and only recently noticed that 90% of my tweets were focused on conservation and sustainability.  Thanks to groups like EWG, The Surfrider Foundation, Credo Mobile, Food Democracy Now!, and The Zeitgeist Movement, I've found many new ways to take action on causes that really need support at the grassroots level.  So I made the decision to keep my tweets focused on these issues with hopes of spreading awareness so that other people who follow me will learn what I'm learning.  Hopefully some of you will be persuaded to take action in some small way – whether it be by signing a petition, boycotting bottled water, or participating in a beach cleanup – every little bit helps.

Here are a few links I've shared recently...

The Story of Bottled Water
In celebration of World Water Day, Annie Leonard brings us another informative video about the misconceptions about bottled water versus the tap.

The Story of Cap and Trade
Anyone ever heard of this proposed "solution" to global warming? Think it's a good idea? Watch this short video.

The Zeitgeist Movement: Envisioning A Sustainable Future
An excellent article by The Huffington Post, highlighting the primary argument of The Zeitgeist Movement.

Metropolis
This short film by Rob Carter, resonated deeply with me. We're just passing through.

Bracket Of Evil

I had a good laugh... make your votes count!

A New Approach to China
Google stood up to increased censorship and cyber attacks from China. A bold move in the name of freedom of information.

Protect the Clean Air Act
A petition to prevent pro-coal politicians from blackening our lungs.

Better School Lunches
Michelle Obama campaigned for better school lunches! Say thanks.

The Green Post

Over the past few months I've been steadily increasing my weekly intake of sustainable lifestyle and design knowledge. To those who are interested, here are some of the highlights...

Cradle to Cradle [link]
Of all of the books I've read this year, this may be the best. The authors argue that any system that requires regulation to do less harm, is a system in distress and in need of redesign. Simply put, they are pioneering the next industrial revolution, one where the very concept of waste is eliminated. Here's the copy & paste from mcdonough.com:

William McDonough's book, written with his colleague, the German chemist Michael Braungart, is a manifesto calling for the transformation of human industry through ecologically intelligent design. Through historical sketches on the roots of the industrial revolution; commentary on science, nature and society; descriptions of key design principles; and compelling examples of innovative products and business strategies already reshaping the marketplace, McDonough and Braungart make the case that an industrial system that "takes, makes and wastes" can become a creator of goods and services that generate ecological, social and economic value.

The Story of Stuff [www.storyofstuff.com]
When we throw something "away", where exactly is "away"? How is it possible to buy a cute little green radio for $4.99 at Radio Shack, when the materials and labor to create and sell that radio should cost way more than $5? This short video provides some perspective on the lifespan of products. Again, here's a blurb:

From its extraction through sale, use and disposal, all the stuff in our lives affects communities at home and abroad, yet most of this is hidden from view. The Story of Stuff is a 20-minute, fast-paced, fact-filled look at the underside of our production and consumption patterns. The Story of Stuff exposes the connections between a huge number of environmental and social issues, and calls us together to create a more sustainable and just world. It'll teach you something, it'll make you laugh, and it just may change the way you look at all the stuff in your life forever.

Time: The Clean Energy Scam [link]
I read this article in Time magazine published a year ago, and hope that views on ethanol and biodeisel as "green" fuels have started to change since then. The big picture is much dirtier than the emissions would indicate.

"People don't want to believe renewable fuels could be bad," says the lead author, Tim Searchinger, a Princeton scholar and former Environmental Defense attorney. "But when you realize we're tearing down rain forests that store loads of carbon to grow crops that store much less carbon, it becomes obvious."

Promising news:
Here are a few links to things that will make you feel better about the future of sustainable industry.

• Car-Free Suburb Planned for Melbourne, Australia
• Greenest Eco Resort in the World Coming to California? ...this looks like it could be incredible! Check out the overview pdf.
• TED Talk: Willie Smits: A 20-year tale of hope: How we re-grew a rainforest

Places to Start

Try this:

1. Create a bookmark folder in your web-browser called "Save the Planet"
2. Check out "21 links to save the planet" on PlanetGreen, and put all those links in your new bookmark folder.
3. Once a day, maybe when you get to work, right-click on the your "Save the Planet" bookmark folder, and select "open all bookmarks in tabs."

Bam! You just planted trees, funded education, protected oceans, saved baby seals, saved several square feet of rainforest, removed some CO2 from the air, gave children free books, gave free food to the hungry, helped to provide free child healthcare, and helped fight breast cancer... all by opening and closing a few tabs in your browser, and maybe clicking a few buttons! And if you're feeling especially kind, you might even take a look at some of the sponsors on those sites. I've been doing this for almost 2 months now, and even added some links of my own. Suppose each each site only planted a single tree for every visit I made, I still would have helped to plant about 1500 trees over the past 2 months!


Of course, clicking links only goes so far, so here are some other resources to broaden your view and give you ideas for how to me more resourceful and less wasteful:

• http://www.treehugger.com/
  
• http://planetgreen.discovery.com/
  
• http://www.ecofabulous.com/
  
• http://www.ecogeek.org/
• http://www.inferknow.com/green (firefox extension that offsets CO2 output)

You might try using Google Reader to organize all these for you as well as other blogs that you like reading (like mine!) Check out the quick tour here.

September

We're on the cusp of autumn in New England, and I'm excited for it. Though I wish our summers could be longer, the fall has historically brought out creativity in me. For this and many other reasons it is a favorite season, and I think most New Englanders agree, even those who spend the winter months in Florida.

So I've decided to make a "New-Month's Resolution", it's a tradition of Ashley's that has rubbed off on me a little bit. The thing about September though, is that this month has ALWAYS felt like the beginning of the year for me. As an academic, yeah it's the start of the new school year. But it also clearly marks the beginning of a new season whereas January 1st happens in the dead of winter. September is a big deal for me, so I want my goals to be good ones that I can take with me into the months to follow.

My first goal is simple. I plan to do all my shopping at Whole Foods and Trader Joe's. In words, this goal sounds a little lame, but it's not. Whole Foods' business model is one that people should be proud to incorporate in their communities. For 8 consecutive years, Whole Foods has been on Fortune's "100 Best Companies to Work For" list. They promote sustainable farming, and pride themselves on selling natural foods free of toxics. If their food costs more, it's because it is worth me, and I'm willing to pay for something I believe in.

Goal number two: Staying in shape. Ashley and I have joined Bally Total Fitness, and I plan to make the most of my membership. It'll be good to get back to lifting, but I'll probably try out some different classes like yoga, plyometrics, hula-hooping... y'know, stuff like that.

And finally, I plan on surfing every hurricane and tropical storm that makes it's way up the east coast. I plan on putting a lot of miles in on my new 6'6" and hopefully I'll be picking up a new longboard for some quality noseriding at Nahant.